
Europay, MasterCard, Visa (EMV)
The capabilities of the merchant POS system play a pivotal role in the success of any payment innovation. Issuers can distribute EMV chip cards, but the fraud reduction benefits of chip technology won’t be realized if merchants can’t accept the cards. With the near-term October 2015 fraud liability shift date, merchants who do not implement EMV-compliant terminals will be responsible for certain types of fraud. Planning an EMV migration strategy is a top priority for all merchants.The resources on this site provide a range of educational material – from EMV basics to detailed guidance on what merchants must consider to develop a roadmap to accept chip cards and devices.

The EMV Migration Forum is an independent, cross-industry body created by the Smart Card Alliance on July 31, 2012 to address issues that require broad cooperation and coordination across many constituents in the payments space in order to successfully introduce secure EMV contact and contactless technology in the United States. It has been widely agreed that cross-industry cooperation is essential to ultimately benefit both the payment ecosystem and consumers, and to that end, a broad cross-section of leading payments brands, issuers, payments processors, and industry suppliers were behind establishing the Forum. The Forum offers a neutral environment for payments ecosystem stakeholders to address topics that require some level of industry cooperation and/or coordination to migrate successfully to EMV technology in the United States.
The EMV Migration Forum currently has more than 140 members companies, including global payments brands, financial institutions, merchants, processors, acquirers, regional debit networks, industry associations and industry suppliers.
Learn more about Forum members.
Chip Education for VARs, ISVs and Merchants
The Payments Security Task Force and the EMV Migration Forum has developed a chip education curriculum. This education series will provide U.S. value added resellers, independent software vendors and merchant organizations with an understanding of the U.S. market for EMV migration, U.S. debit deployment, development preparation, kernel management guidelines, lessons learned, and testing considerations to assist with EMV chip migrations. Audio recordings of the six webcasts are now available. Each session is posted below with accompanying slides.
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